1 JULY 2013 LONDON: Ernst & Young announced today that Mark Weinberger has become Global Chairman and CEO. The leading professional services organization also announced the adoption of EY as its global brand name, unveiled a new logo and adopted “Building a better working world” as its purpose.
Mark, 51, has had a distinguished career with a track record of leadership both inside and outside of EY. Mark has previously served as the Global and Americas head of Tax and on the Global and Americas Executive. He has been a senior advisory partner for many of the organization’s largest clients and also served on the Global Markets Executive and Global Public Policy Committees. Mark was the Assistant Secretary of the U.S. Treasury (Tax Policy) under President George W. Bush and he was appointed to the U.S. Social Security Advisory Board by President Clinton.
Mark says, “It is a privilege to lead this great organization in these dynamic times and I’m looking forward to tackling the challenges ahead. EY has a proud history that stretches back more than a century. Over that time we have forged our reputation based on quality, trust and integrity. We are building on our history and our reputation to create our future.”
Building a better working world
From today Building a better working world will serve as both EY’s purpose and its tagline, becoming central to its brand.
Mark comments “Every day, every EY person is part of building a better working world – for our clients, our communities, and for our families. We believe that everything we do – every audit, every tax return, every advisory opportunity, every interaction with a client or colleague – should make the working world better than it was before.” “In a better working world trust increases, so capital flows smoothly and investors make informed decisions. Businesses grow sustainably, employment rises, consumers spend and businesses invest in their communities. More than just growth, a better working world harnesses and develops talent in all its forms and encourages collaboration.”
Simplified name and redesigned logo
At the same time, EY is taking the opportunity to simplify its name and redesign its logo. As Mark explains, “From 1 July we will be called EY. Shortening our name will provide consistency and ease of use for EY practices and clients around the world. We have also redesigned our logo, reflecting our new brand name clearly in the design. Our new brand name and logo demonstrate clearly and boldly who we are and reflect the traits we need to have the best brand in our profession. “Our brand name and logo are important indicators of who we are and what we stand for. Now we are taking the opportunity to strengthen and modernize how we represent ourselves in markets around the world to our clients, our people and the communities in which we operate.”
Category: Member News