Philip Morris – TKP Partnership Continues to Deliver Success: New Marlboro Offer Produced in Macedonia September 10, 2015

PMTKP_logo (300x62)The joint venture company between Philip Morris International and Tutunski Kombinat Prilep continues to bring big news into the Macedonian tobacco market. Few months after the successful installation of the new machine in Tutunski Kombinat Prilep (TKP), Philip Morris TKP joint venture produced one of the latest offers from the world-renowned Marlboro brand in Macedonia. Marlboro Flavor Plus, a unique and innovative offer both in terms of product and pack design, is produced in Macedonia with TKP’s proven capabilities that have been further enhanced and modernized with the support of its strategic partner, Philip Morris International. Over the last year, the partners have jointly embarked on a journey of collaboration, modernization and best practice sharing to pave the way for sustainable commercial success.

 “We finally started the production of Marlboro Flavor Plus in Macedonia. This is one of the most innovative offers from our premium brand. The long-awaited production of Marlboro in Macedonia shows our belief in the partnership and that it is moving in the right direction. Simultaneously, we put on the market the first slims offer from Marlboro: Fine Touch XL, which is imported from one of PMI’s world-class factories. Both new offers represent new innovations with their unique pack and product features.

With these, we are bringing world class products to the adult smokers in Macedonia”, stated General Manager of PMTKP, Emre Kozlu.

According to the General Manager of Tutunski Kombinat Prilep, Aleksandar Dermendziev, production and launch of Marlboro Flavor Plus is a very important step for the factory in Prilep, following the production of another international PMI brand, Bond Street. “The modernization of the factory was crucial for new ventures. We have significantly improved the quality and efficiency of production. This initiative is a big step for TKP, and a big step for Macedonia, as well”, added Dermendziev.

Marlboro Flavor Plus is an innovative product featuring a unique 3-Zone filter that contains a tobacco chamber. The packaging of the product has improved protection with its patented sliding opening system along with the new soft touch feel. It is available at market with price of 130 MKD. On the other hand, Marlboro Fine Touch XL is the first slims offering from Marlboro in Macedonia designed for less smell due to its unique blend and with a retail price of 90 MKD.

In only 1 year of existence, the Joint venture company Philip Morris TKP made significant steps in changing the tobacco industry in Macedonia. Production of several international brands in Macedonia, entry of high-quality international brands such as Chesterfield, factory re-structuring and modernization with its partner TKP are only some of the successes to list in this period.

Category: Member News