In February and March 2016, Microsoft conducted a very innovative, creative and unusual campaign for Office 365. The campaign consisted 2 new hashtags #НекаГрми (let the thunder in, we love the clouds, and orange storm is coming as orange the color of Office) a teaser hashtag and #КадеИдаСиВоOfficeДаСи ( meaning Where ever you are in office you are) followed by 3 implemented campaigns and events on the social media, printed media, internet media and TVs.
What we did:
- An online challenge for all our fans od FB page Microsoft Macedonia about how Office 365 eases their life , then
- Treasure Hunt for 20 journalists (they received hidden messages during 3 weeks’ time and announced them on their FB profiles and in their media)
- Printed and TV interviews regarding our campaigns
- Media Brunch with 15 journalists participants on the Treasure hunt.
Full report can be found on SWAY
Special thanks to:
- Biljana Janeva, OEM Distribution Partner Account Manager
- Martin Maksimovski, Business Development Manager – Partners Microsoft Macedonia and Kosovo
- Daria Raleva, CMO Lead Bulgaria & Macedonia
- Desislava Borislavova, CEE MC Communications Lead
- Tanja Tatomirovic, Communications Lead – Serbia & Montenegro and Cyprus & Malta | Microsoft | CEE Multi-Country
- Viliana Staneva, Communications and Philanthropies Lead Bulgaria and Macedonia
- Danijela Zecevic, PMM enterprise ASM CEE