Where Ever You Are Take the Office With You – Office 365 Report – Microsoft Macedonia March 14, 2016

Microsoft photo2-resizedIn February and March 2016, Microsoft conducted a very innovative, creative and unusual campaign for Office 365. The campaign consisted 2 new hashtags #НекаГрми (let the thunder in, we love the clouds, and orange storm is coming as orange the color of Office) a teaser hashtag and #КадеИдаСиВоOfficeДаСи ( meaning Where ever you are in office you are) followed by 3 implemented campaigns and events on the social media, printed media, internet media and TVs.

What we did:

  1. An online challenge for all our fans od FB page Microsoft Macedonia about how Office 365 eases their life , then
  2. Treasure Hunt for 20 journalists (they received hidden messages during 3 weeks’ time and announced them on their FB profiles and in their media)
  3. Printed and TV interviews regarding our campaigns
  4. Media Brunch with 15 journalists participants on the Treasure hunt.

Full report can be found on SWAY
Special thanks to:

  • Biljana Janeva, OEM Distribution Partner Account Manager
  • Martin Maksimovski, Business Development Manager – Partners Microsoft Macedonia and Kosovo
  • Daria Raleva, CMO Lead Bulgaria & Macedonia
  • Desislava Borislavova, CEE MC Communications Lead
  • Tanja Tatomirovic, Communications Lead – Serbia &  Montenegro and Cyprus & Malta | Microsoft | CEE Multi-Country
  • Viliana Staneva, Communications and Philanthropies Lead Bulgaria and Macedonia
  • Danijela Zecevic, PMM enterprise ASM CEE
Category: Member News