Business Expansion Strategy Seminar – Thursday, Nov 10th, 10:00 – 13:00 in Aleksandar Palas Hotel October 26, 2016

AmCham Macedonia is pleased to provide an opportunity for local business people to learn about Business Expansion Strategy from Bett Mickels, an American Franchise and Operations Brand Strategist who has held leadership positions in a number of iconic US brand name companies, including Starbucks, Yum! Brands, Ford Motor Company and Jamba Juice.

Ms. Mickels will cover the following key business expansion themes:

– 10:00 – 11:00             Business growth and leadership – Executive summary

– 11:00 – 11:30              Networking break

– 11:30 – 13:00             Deep dive

  • Replicable, Scalable Businesses
  • Expansion Feasibility – Examples & Questions to Ask Yourself
  • Getting Support
  • Responding to Barriers
  • ABCs of Expansion:
    • Excellent Customer Service;
    • Management, Systems & Legal Expertise;
    • Capital
  • Expansion Alternatives
  • Group Work – Ideas & Best Practices
  • Key Take-Aways

This seminar is free of charge and open to all interested local companies. Pre-registration is required by 17:00 November 8th by contacting the AmCham Executive Office on tel: 3216 714 or

Special thanks are due to LinkAcross, a non-profit organization specialized in linking local development opportunities with global resources, for connecting AmCham with Ms. Mickels!

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